The Growth Notebook

Growth marketing content has a tell: when an article says "this strategy drove massive results" without naming the channel, the actual number, or the time frame it took to get there, it's marketing for the newsletter itself, not a useful case study. The Growth Notebook is built specifically to avoid that tell — every case study names all three.

A typical issue breaks down one real campaign or growth tactic with enough specificity to actually evaluate it: which channel, what the baseline was, what the result was, and over what period. "We grew email signups" becomes "we added an exit-intent popup to the pricing page and saw a 1.8% to 3.1% conversion lift over six weeks, which plateaued after week four." That level of detail is rare because it requires the writer to have actually done the work, not just heard about it secondhand.

What to expect: six minutes of dense, specific detail rather than ten minutes of motivational framing. Expect screenshots of actual dashboards when relevant, honest reporting of tactics that didn't work alongside the ones that did, and a consistent refusal to round a modest result up into a "hack."

Who it's for: marketers, founders, and growth operators who are tired of "10x your growth" content that evaporates the moment you try to apply it. If you've ever finished a growth marketing article and had no idea what to actually do differently on Monday morning, this newsletter is the corrective.

Why it earns a spot in the inbox: specificity that survives scrutiny. Anyone can claim a tactic worked. Naming the channel, the number, and the time frame is what separates a real case study from a confident anecdote, and this is one of the few newsletters that consistently does the harder version.

"It worked" is not a case study. The channel, the number, and the time frame are the case study.